Barbara Ferreira Souza
Barbara brings a thoughtful, people-centered approach to real estate, shaped by more than 13 years of international experience in marketing, communications, and events across the U.S. and Brazil. She holds an MBA in Marketing, which informs her strategic mindset and the way she approaches property positioning, communication, and client relationships with clarity and intention.
Before entering real estate, she served as a Marketing Coordinator for Bostik Inc., a French construction products company in Brazil. Her work included coordinating campaigns, supporting sales initiatives, and translating technical products into compelling market narratives. This experience provided her with a strong foundation in construction-related industries, project management, and strategic positioning—skills she now applies to every transaction.
Originally from Brazil and a longtime Hamptons resident, Barbara offers clients a unique blend of global perspective and deep local insight. She is trilingual in English, Portuguese, and Spanish, allowing her to serve a diverse, international clientele seamlessly.
Her approach is centered on building meaningful relationships with buyers, taking the time to understand their goals, lifestyle, and budget truly, and guiding them thoughtfully through every step of the process. She combines care with strategy, focusing on pricing, presentation, and marketing that highlight each home’s unique value. With strong preparation, attention to detail, and genuine dedication, she ensures clients feel informed, supported, and confident from start to finish.
Barbara is proud to be part of the Principi Team, a group of six accomplished professionals delivering an exceptional client experience across the East End.
She lives in Hampton Bays, NY, with her husband and daughter and deeply values community, connection, and the lifestyle that makes the East End so special.
